believe in good
As a passionate explorer, world traveler, and adventurist, Laura has cultivated a deep appreciation for nature's beauty and hand-crafted materials. Having grown up in a multigenerational home, the value of heritage was ingrained into nearly every aspect of daily life - from tending the bountiful vegetable and flower gardens to cooking traditional family recipes from scratch. These lessons, coupled with her strong and nurturing upbringing, shaped Laura into the woman she is today. This emphasis on quality, integrity, and social consciousness serve as the pillars of the company, which Laura created alongside her mother, and has now made its way into her own brand: LINNEA®.
Laura firmly believes it was her destiny to create LINNEA®. Her solid education at the Indiana University Kelley School of Business, coupled with her varied professional retail and wholesale experiences, led her to craft a world that allowed more quality time with her growing family.
While I loved my past careers and the opportunities they afforded me, I found myself exhausted, burnt-out, uninspired, and severely lacking in work / life balance. At the same time, my mother and step-father were crafting small-batch candles in their kitchen to sell at local antique and artisan markets. My step-father, Danny, was battling stage 4 colon cancer, so making candles and listening to music together not only served as a shared creative pursuit but also as a way to spend precious moments together. My step-father passed away a year later, which left my mother heartbroken, wondering, "what's next?"
Thus, in 2009, Linnea's Lights® was born - a name my mother chose as an homage to our Swedish roots, the five generations of the LINNEA® name in our family, and the strong women who came before us. I decided to join forces with my mother to elevate the packaging and create a beautiful candle experience in the market that was mindful of materials, thoughtful in the details and created pure joy in one's environment. My experience, coupled with my mother's artisan talents formed a great partnership, and in 2009, Linnea's Lights® successfully launched.
My mother retired a few years later in 2012, passing along the torch to carry the family business into the next generation of entrepreneurs.
Since then, Linnea's Lights® has further evolved into what is now LINNEA® - a metamorphosis into a luxury house of experiences with the intention of keeping the LINNEA® legacy alive and thriving.